Program Overview
The Master of Science in Business Analytics at the University of Kansas (KU) is designed to equip students with the skills necessary to analyze data and apply it to business decision-making. This master’s in business analytics integrates advanced analytical methods, data management, and business intelligence with a strong grounding in organizational strategy and ethical decision-making. The program combines in-depth knowledge of data science, statistical analysis, and business strategy to prepare graduates for success in the fast-growing field of business analytics.
At KU, the program is offered on the Lawrence campus, providing students with direct access to faculty expertise, collaborative learning environments, and in-person engagement with peers. This on-campus structure supports immersive learning through discussion, applied projects, and hands-on instruction. Whether you’re looking to advance your career or pivot to a new field, the Master of Science in Business Analytics will help you develop the technical and strategic skills needed to excel in today’s data-driven business environment.
Program features include:
- On-campus instruction
- Hands-on experience with real-world business data
- Interdisciplinary curriculum blending business strategy, analytics, and data science
- Capstone project providing practical, industry-relevant experience
- Access to a wide network of business analytics professionals
The Master of Science in Business Analytics provides a comprehensive foundation in key areas such as data mining, predictive modeling, machine learning and AI, data visualization, and business strategy. Students in this business analytics master’s program develop proficiency in translating raw data into insights that support operational, tactical, and strategic decisions across organizations. Graduates are prepared to apply analytical techniques to solve complex business problems, making them highly sought-after by employers in industries ranging from finance and healthcare to consulting, manufacturing, and technology.
This program is ideal for professionals looking to enhance their analytical skill set and broaden their career opportunities. Whether you’re already working in analytics or seeking to transition into the field, this master degree in business analytics emphasizes applied learning, critical thinking, and communication skills that are essential for data-informed leadership.
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KU School of Business
The Master of Business Analytics is part of the School of Business, which advances business knowledge and prepares students to be leaders in business and society.Master’s in Business Analytics Learning Outcomes
Graduates of the Master of Science in Business Analytics program will be able to:
- Apply statistical, computational, and analytical techniques to solve complex business problems.
- Interpret and manage large datasets to support data-driven business decision-making.
- Develop predictive and prescriptive models to inform organizational strategy.
- Communicate analytical findings clearly and effectively to technical and non-technical stakeholders.
- Integrate ethical reasoning and professional standards into analytics-driven decisions.
These learning outcomes align with the expectations of employers seeking graduates from a Master of Science in Business Analytics who can bridge technical analysis and strategic insight.
What Careers are Possible with a Master’s in Business Analytics
Graduates of the Master of Science in Business Analytics program are in high demand across industries such as technology, healthcare, finance, marketing, supply chain management, and consulting. Alumni commonly pursue roles such as business analyst, data analyst, analytics consultant, and strategy analyst, supporting decision-making at multiple organizational levels.
KU’s business analytics graduates have gone on to work with leading organizations, including global technology firms and healthcare systems, where they apply analytical frameworks to improve performance and outcomes.
According to Lightcast, employment for individuals with advanced analytics training is projected to grow by 13% over the next 10 years, with current median compensation for graduates in analytics-related roles estimated at $92,000 per year.
Tuition and Financial Aid
Scholarships, assistantships, and other forms of financial aid are available for qualified students. For information on tuition rates, financial aid opportunities, and how to apply for financial assistance, please visit KU Financial Aid.Admission Requirements
To be eligible for the Master of Science in Business Analytics program at KU, applicants must meet the following criteria:
- A bachelor’s degree from an accredited institution.
- Transcripts from all post-secondary institutions attended.
- Resume/CV.
- Two letters of recommendation
- A personal statement outlining career goals and why you are interested in the business analytics field.
- GMAT or GRE score or approved waiver
For more information on specific admission details, please visit the Master of Business Analytics page.
Student Life and Learning Experiences
KU’s Master of Science in Business Analytics program emphasizes experiential learning through applied coursework, industry case studies, and a culminating capstone project. Students work with real-world datasets and organizational scenarios, developing solutions that mirror professional analytics environments.
Students also benefit from collaborative learning through team-based projects, engagement with faculty experts, and networking opportunities with peers and industry professionals. The on-campus format strengthens professional relationships and provides opportunities for mentorship, collaboration, and career networking.
Master’s in Business Analytics Sample Courses
The Master of Science in Business Analytics curriculum integrates business foundations with advanced analytical methods. Sample courses include:
- Statistical Modelling
- Data and Visual Analytics
- Foundations of Machine Learning and AI
- Unstructured Data Analysis
For more information, please visit the KU Catalog.
Master’s in Business Analytics Frequently Asked Questions
When should I apply?
Applications deadlines are as follows:
Fall application deadline: July 1
International application deadline: May 1
How long will it take to complete the degree?
Students typically complete this degree in two years.