Program Overview
Recognized as one of Forbes Advisor’s Best Online Marketing Master’s Degrees (2024), the University of Kansas offers a master’s in digital marketing, a fully online graduate program designed to prepare professionals for leadership roles in today’s rapidly evolving digital environment. As organizations increasingly rely on digital channels to connect with audiences, this program equips students with advanced skills in digital strategy, analytics, content development, and audience engagement — all delivered in a flexible, online format built for working professionals.
The master’s in digital marketing emphasizes strategic integration across digital platforms, including content strategy, analytics, paid and organic search, social media, and emerging technologies. Students examine how digital marketing functions within broader organizational and communication goals, learning to design campaigns that are data-informed, audience-centered, and ethically grounded. The fully online structure allows students to apply coursework directly to professional contexts while engaging with faculty and peers from anywhere.
The master’s in digital and integrated marketing and communications prepares graduates to evaluate digital ecosystems, interpret performance data, and lead integrated digital initiatives. Students develop skills that translate across industries such as media, business, nonprofit organizations, higher education, and government – without requiring on-campus attendance.
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For more information about the program, visit the program page below.
Digital & Integrated Marketing Communications, MSKU School of Journalism and Mass Communication
The Master’s in Digital and Integrated Marketing and Communications is part of the William Allen White School of Journalism and Mass Communications, home to tomorrow’s leaders, creators, thinkers and agents of change.Master’s in Digital and Integrated Marketing Communications Learning Outcomes
Graduates of the master’s in digital and integrated marketing and communications will be able to:
- Plan and execute integrated digital marketing strategies that align organizational goals with audience needs
- Execute search engine optimization (SEO), crisis communications and brand management campaigns
- Analyze and interpret digital performance data to inform decision-making and optimize campaign effectiveness
- Develop digital content strategies grounded in research, storytelling principles, and platform-specific best practices
- Apply tools and techniques related to analytics, audience targeting, search visibility, and digital distribution
- Manage and lead digital initiatives using project-based workflows and collaborative processes
- Evaluate legal, ethical, and privacy considerations affecting digital communication and marketing practices
What Careers are Possible with a Master’s in Digital and Integrated Marketing Communications?
As organizations continue to prioritize digital engagement, demand for professionals with advanced digital expertise remains strong. The master’s in digital marketing prepares graduates for roles that combine strategy, analytics, content, and leadership across sectors such as advertising, media, corporate communication, nonprofit organizations, and public institutions.
Common career paths include:
- Digital Marketing Manager
- Social Media Strategist
- SEO Specialist
- Content Marketing Manager
- Digital Advertising Specialist
- Brand Manager
- Marketing Analytics Manager
According to Lightcast, employment for professionals in digital marketing–related roles is projected to grow approximately 8% nationally over the next decade, with median annual earnings around $88,000.
Tuition and Financial Aid
Tuition for the Master’s in Digital Marketing program is competitive and varies depending on the number of credit hours and whether you are an in-state or out-of-state student. KU offers a variety of financial aid options, including scholarships, graduate assistantships, and federal student loans. Additionally, students enrolled in the online version of the program may qualify for different financial aid options specific to online learners.
For information on tuition rates, financial aid opportunities, and how to apply for financial assistance, please visit KU Financial Aid.
Admission Requirements
Applicants to the master’s in digital marketing must meet the following requirements:
- A bachelor’s degree from an accredited institution.
- A minimum GPA of 3.0 on a 4.0 scale (or equivalent).
- Official transcripts from all post-secondary institutions attended.
- Three letters of recommendation from academic or professional references.
- A personal statement outlining your goals and interest in digital marketing.
- A resume or CV detailing relevant work or volunteer experience.
- Three writing samples or samples of professional work that reflect your years of experience
- Some previous experience in marketing, business, or communication may be preferred, but not required.
- International students are required to submit evidence of financial support.
For detailed admission requirements, please visit KU Graduate Admissions.
Student Life and Learning Experience
Students in the master’s in digital marketing engage in a fully online learning environment emphasizing collaboration, applied learning, and professional relevance. Coursework includes research-driven projects, case analyses, and practical assignments focused on real-world digital challenges.
Students benefit from professional development resources, virtual events, and networking opportunities connected to the School of Journalism and Mass Communication.
Master’s in Digital and Integrated Marketing Communications Sample Courses
The master’s in digital marketing curriculum blends foundational theory with advanced applied practice. Sample courses include:
- Digital Marketing Analytics
- Web 3.0 and User X
- Search Engine Optimization/Search Engine Marketing (SEO/SEM)
- Marketing Automation/CRM
For a full list of courses, visit the KU course catalog.
Master’s in Digital and Integrated Marketing Communications Frequently Asked Questions
When should I apply?
The applications for the summer semester is Feb. 1. The application for the fall semester is June 1.
How long will it take to complete the online master’s in digital and integrated marketing communications?
The master’s program typically takes two years to complete.
Is the online master’s in digital and integrated marketing communications completely remote?
Yes, this degree can be completed 100% remotely.
Are international students eligible to enroll in this degree?
Non‑residential international students are eligible. Residential international students are NOT eligible.