Program Overview
A business administration major at the University of Kansas provides students with the skills and knowledge needed to excel in the dynamic world of business. The Bachelor of Science in Business (BSB) with a concentration in Business Administration at the University of Kansas is designed for incoming freshmen who want an on-campus business administration degree focused on analytical and quantitative skills. Students learn to approach complex business challenges with data-driven solutions, preparing for leadership roles across industries.
The business administration major emphasizes financial modeling, strategic evaluation, and evidence-based decision-making. Hands-on learning experiences, team projects, and experiential coursework ensure students graduate ready to make informed business decisions in a rapidly evolving global economy.
Why Choose the Business Administration Degree at KU?
- On-campus program in Lawrence for incoming freshmen
- Strong emphasis on analytical, quantitative, and data-driven skills
- Hands-on projects, team-based learning, and experiential opportunities
- Develop leadership, communication, and strategic thinking skills
- Prepare for diverse business administration jobs and graduate programs
Learn more about KU
Undergraduate
For more information about the program, visit the program page below.
Business Administration, BSBKU School of Business
The Bachelor’s in Business Administration is part of the School of Business, which advances business knowledge and prepares students to be leaders in business and society.Bachelor’s in Business Administration Learning Outcomes
Graduates of the business administration major will be able to:
- Apply core business principles across functional areas
- Analyze quantitative and qualitative data to support business decisions
- Demonstrate leadership and professional communication skills
- Develop strategic solutions to complex business challenges
- Evaluate ethical and legal considerations in business administration management
- Integrate technology and data-driven tools into decision-making
What Careers are Possible with a Bachelor’s in Business Administration
A business administration degree prepares graduates for roles across industries. Business administration degree jobs include:
- Financial Analyst
- Marketing Manager
- Human Resources Specialist
- Business Consultant
- Operations Manager
- Sales Manager
According to Lightcast, professionals pursuing jobs in business administration benefit from strong demand and competitive business administration degree salary outcomes.
Tuition and Financial Aid
KU offers competitive tuition rates and financial aid options for business administration majors. Scholarships, grants, and loan opportunities are available to help students manage the cost of their education. For more details, visit KU Financial Aid.Admission Requirements
Admission to the business administration degree program at KU requires meeting general university freshman and transfer admission standards. This includes:
Freshmen
- Test-optional: High school GPA of 3.4+
- With test scores: Minimum index score of 5.55, calculated as ACT/10 + GPA (for example, a 27 ACT with 3.2 GPA would be 27/10 + 3.2 = 5.9)
Transfers
- Sophomore standing (30 credit hours)
- Completion of three pre-admission foundation courses (must be taken for a grade):
- ACCT 200 Financial Accounting 1
- BSAN 202 Statistics
- ECON 142 Principles of Microeconomics
- Cumulative GPA of 2.5+, including the following:
- Overall GPA (all transfer coursework)
- Overall Professional GPA (all transfer business coursework, including ECON)
Complete admission criteria can be found at the KU School of Business.
Student Life and Learning Experience
Students in the business administration major engage in experiential projects, collaborative teamwork, and applied learning in Lawrence. The program emphasizes analytical reasoning, financial modeling, and evidence-based decision-making to prepare graduates for success in business administration careers.Bachelor’s in Business Administration Sample Courses
Sample courses in the business administration degree include:
- Fundamentals of Financial Accounting
- Statistics
- Survey of Marketing
- Business Consulting
- Operations Management
For a full list of required courses, visit the KU Catalog.
Bachelor’s in Business Administration Frequently Asked Questions
When should I apply?
For incoming freshmen interested in the BSB program, the application opens on July 1. The merit scholarship deadline is Dec. 1, and it is highly recommended you apply by that date to maximize your financial aid opportunities.
What is a BSB in Business Administration?
The Bachelor of Science in Business in Business Administration is KU’s on‑campus business administration degree for incoming freshmen and current KU students. It provides a broad business education with exposure to multiple business disciplines and develops communication, leadership, and analytical skills.
Is business administration a BA or BS?
KU’s Business Administration program for incoming freshmen is a Bachelor of Science in Business (BSB). The degree emphasizes analytical skills, quantitative reasoning, and data-driven decision-making, while preparing students for leadership roles across industries.
How long will it take to graduate with a BSB?
Time to degree depends on course load each semester, but a typical undergraduate path involves four years of full‑time study, including business foundation courses, advanced business electives, and general education requirements.