Program Overview
The business analytics degree at the University of Kansas equips students with the skills needed to analyze data, drive strategic decisions, and create business solutions in complex organizational environments. With the growing reliance on data-driven insights across industries, this program prepares graduates to thrive in roles that require statistical analysis, predictive modeling, data visualization, and business intelligence.
Students in this KU School of Business program gain expertise in data management, visualization, and analytical modeling while strengthening their understanding of how organizations operate. Students learn to approach problems with curiosity, evaluate information with care, and translate findings into recommendations that support effective decision- making.
Coursework emphasizes hands-on problem solving using real datasets, industry-standard software, and collaborative projects, allowing students to translate analytical findings into actionable recommendations. Students learn how to ask the right business questions, evaluate data quality, and apply quantitative methods to support evidence-based decision-making.
With access to state-of-the-art analytics tools and faculty with industry and research experience, students develop the practical skills and strategic mindset that employers seek across sectors. The business analytics degree at KU prepares students for a competitive job market through experiential learning opportunities, professional development support, internships, and applied research experiences embedded within the curriculum.
Learn more about KU
Undergraduate
For more information about the program, visit the program page below.
Business Analytics, BSBSchool of Business
The Bachelor of Science in Business in Business Analytics is part of the School of Business, which advances business knowledge and prepares students to be leadersin business and society.Bachelor’s in Business Analytics Learning Outcomes
Graduates of the business analytics degree will be able to:
- Analyze and interpret complex datasets to support business decision-making.
- Apply data visualization techniques to communicate insights effectively to diverse audiences.
- Utilize statistical models and machine learning algorithms to evaluate and optimize business strategies.
- Integrate business knowledge with analytical and technological tools to address organizational challenges.
- Develop critical thinking, ethical reasoning, and problem-solving skills required for data-driven professional roles.
What Careers Are Possible with a Bachelor’s in Business Analytics?
Graduates with a business analytics degree are prepared for careers across industries such as finance, healthcare, supply chain, marketing, consulting, and technology. According to Lightcast, professionals working in analytics-related roles can expect competitive earnings and sustained demand driven by the growing need for data-informed decision-making.
Common jobs in business analytics include:
- Data Analyst
- Business Intelligence Analyst
- Operations Research Analyst
- Marketing Analyst
- Financial Analyst
Graduates of KU’s business analytics program are exceling in the field, with over 86% employed within 6 months of graduation, earning over $65,000/year..
Tuition and Financial Aid
KU offers competitive tuition rates and financial aid opportunities for students pursuing a business analyst degree. Visit KU Financial Aid for details on scholarships, grants, and tuition assistance.Admission Requirements
Admission to the business analytics degree program at KU requires meeting general university freshman and transfer admission standards. Additionally:
Freshmen
- Test-optional: High school GPA of 3.4+
- With test scores (Business Index Pathway): Minimum index score of 5.55, calculated using a student’s high school GPA (on a 4.0 scale) and ACT composite or SAT math and evidence-based reading and writing scores.
- Example: a 27 ACT with 3.2 GPA would be 27/10 + 3.2 = 5.9
Transfers
- Sophomore standing (30 credit hours)
- Completion of three pre-admission foundation courses (must be taken for a grade):
- ACCT 200 Financial Accounting 1
- BSAN 202 Statistics
- ECON 142 Principles of Microeconomics
- Cumulative GPA of 2.5+, including the following:
- Overall GPA (all transfer coursework)
- Overall Professional GPA (all transfer business coursework, including ECON)
For detailed admission requirements, please visit these respective pages:
Student Life and Learning Experience
Beyond the classroom, students benefit from KU’s collaborative and career-focused learning environment. Organizations such as the Analytics and Information Systems Club provide opportunities for networking, professional development, competitions, and employer engagement. Students may also participate in internships, mentorship programs, leadership initiatives, and study abroad experiences that strengthen both analytical and interpersonal skills.Bachelor’s in Business Analytics Sample Courses
Students pursuing a degree in business analytics complete coursework designed to build technical, analytical, and strategic competencies. Sample courses include:
- Introduction to Business Analytics and Information Systems Professions
- Career Management and Planning
- Database Management Systems
- Data Visualization in Business
A full list of course requirements can be found in the KU Catalog.
Bachelor’s in Business Analytics Frequently Asked Questions
When should I apply?
Applications are open and accepted on a rolling basis.
How long will it take to complete the degree?
Students typically complete this degree in four years.