Program Overview
The marketing major at the University of Kansas helps students understand how organizations reach audiences, create value, and compete in a fast‑moving marketplace. This KU School of Business marketing degree blends strategic thinking, creativity, and data‑driven decision‑making, giving students a clear view of how marketing shapes products, services, and customer experiences.
As a marketing major, students learn how to analyze consumer behavior, interpret market data, and develop effective marketing strategies. Coursework introduces the full marketing process — from research and planning to execution and evaluation — and explores areas such as branding, digital engagement, and customer insights.
Experiential learning is a central component of the degree in marketing. Students apply classroom concepts to realistic business scenarios through case studies, team-based projects, simulations, and applied research assignments. These experiences help students connect theory to practice while developing collaboration, communication, and leadership skills that employers value. Internships and applied projects further expose students to professional marketing environments and expectations.
Graduates of the marketing degree develop a versatile skill set that supports long-term career adaptability. They leave the program prepared to analyze market conditions, design integrated marketing campaigns, communicate insights clearly, and contribute to organizational growth across industries. Strong emphasis on ethical decision-making, customer value creation, and strategic alignment ensures graduates are ready to navigate the complexities of today’s marketing landscape.
Learn more about KU
Undergraduate
For more information about the program, visit the program page below.
Marketing, BSBSchool of Business
The Bachelor’s in Marketing is part of the KU School of Business, which advances business knowledge and prepares students to be leaders in business and society. The KU School of Business is AACSB-accredited, representing the highest standard of quality and excellence in business education.Bachelor’s in Marketing Learning Outcomes
Graduates of the marketing major will be able to:
- Understand core marketing concepts and their application across diverse organizational and market contexts
- Apply marketing research and analytical tools to identify opportunities and support data-informed decisions
- Develop clear, persuasive communication strategies for varied audiences and channels
- Design integrated marketing strategies aligned with organizational goals and customer needs
- Demonstrate ethical reasoning and social responsibility in marketing decision-making
What Careers are Possible with a Bachelor’s in Marketing?
A marketing degree opens doors to a wide range of professional roles across industries. Common marketing jobs include:
- Marketing Coordinator
- Brand Manager
- Market Research Analyst
- Digital Marketing Specialist
According to labor market data from Lightcast, jobs in marketing offer competitive earning potential. KU marketing graduates report strong employment outcomes, with many securing roles within six months of graduation at competitive starting salaries.
Tuition and Financial Aid
KU offers competitive tuition rates for the marketing degree program. Financial aid options, including scholarships, grants, and loans, are available to eligible students. For more information on tuition costs and financial assistance, visit the KU Financial Aid website.Admission Requirements
Admission to the marketing major at KU requires meeting general university freshman and transfer admission standards. Additionally:
Freshmen
- Test-optional: High school GPA of 3.4+
- With test scores (Business Index Pathway): Minimum index score of 5.55, calculated using a student’s high school GPA (on a 4.0 scale) and ACT composite or SAT math and evidence-based reading and writing scores.
- Example: a 27 ACT with 3.2 GPA would be 27/10 + 3.2 = 5.9
Transfers
- Sophomore standing (30 credit hours)
- Completion of three pre-admission foundation courses (must be taken for a grade):
- ACCT 200 Financial Accounting 1
- BSAN 202 Statistics
- ECON 142 Principles of Microeconomics
- Cumulative GPA of 2.5+, including the following:
- Overall GPA (all transfer coursework)
- Overall Professional GPA (all transfer business coursework, including ECON)
For detailed admission requirements, please visit these respective pages:
Student Life and Learning Experience
Marketing students benefit from the KU School of Business’ collaborative learning environment through applied projects, guest speakers, study abroad opportunities, and professional development events. Students can also join industry-relevant clubs or organizations, such as the KU Marketing Club. These experiences help students expand their networks, explore career interests, and build confidence.Bachelor’s in Marketing Sample Courses
The marketing degree includes courses that build foundational knowledge and applied skills. Sample offerings include:
- Introduction to Consumer Behavior
- Marketing Research for Managers
- Marketing Strategy
- Digital Marketing and Social Media
For a comprehensive list of courses and degree requirements, refer to the KU Catalog.
Bachelor’s in Marketing Frequently Asked Questions
When should I apply?
Applications are accepted on a rolling basis, though students are encouraged to apply by the December 1 priority deadline for scholarship consideration.
How long will it take to complete the degree?
Students typically complete this degree in four years.