Program Overview
The Bachelor of Applied Science (BAS) in professional performance at the University of Kansas is an innovative undergraduate program designed to equip students with the skills, creativity, and strategic insight needed to succeed in today’s highly visible digital economy. Built for students who want to stand out professionally, the program focuses on social media strategy, digital storytelling, content creation, and performance-based communication across online platforms. Students learn how to shape a compelling public presence while grounding their work in ethical, audience-centered communication practices.
The BAS in professional performance prepares students for the fast-paced world of digital media and influencers by blending hands-on practice with a strong academic foundation in communication, marketing principles, and self-promotion. Coursework emphasizes how individuals and brands communicate in public-facing digital spaces, helping students understand how to market yourself effectively while adapting to changing platforms, algorithms, and audience expectations. Graduates develop the skills to create, evaluate, and manage content that resonates across multiple channels.
As demand continues to grow for professionals with social and digital communication expertise, the BAS in professional performance offers a flexible, career-focused pathway aligned with emerging roles in content strategy and digital influence. Students interested in social media degrees, social media degree programs, and content-focused careers will find this program especially relevant, as it emphasizes applied learning and professional readiness. Rather than focusing solely on theory, the curriculum prioritizes real-world application and measurable performance outcomes.
The program is offered in both on-campus and online formats. The online version of the BAS in professional performance is available exclusively to transfer students who have completed prior college coursework and are seeking a flexible, fully online pathway to degree completion. Delivered through KU’s online learning platform, the transfer-only online option allows students to balance coursework with professional and personal responsibilities while receiving the same academic rigor and faculty expertise as the on-campus experience.
Students in both formats benefit from experiential learning opportunities that mirror professional environments. Through applied projects, collaborative assignments, and industry-informed coursework, students learn to design digital strategies, manage public-facing content, and evaluate audience engagement. By the end of the program, graduates are prepared to manage social media campaigns, develop original digital content, and build sustainable professional identities in competitive online spaces.
Learn more about KU
Undergraduate
For more information about the program, visit the program page below.
Professional Performance, BASKU School of Professional Studies
The Bachelor’s in Professional Performance is part of the KU School of Professional Studies, offering cutting-edge programs that develop sought-after skills.Bachelor’s in Professional Performance Learning Outcomes
Upon completing the BAS in professional performance, students will be able to:
- Identify and recognize cultural differences and the impact of an educated citizen and responsible member in global society.
- Demonstrate the ability to effectively communicate ideas using a variety of different media (oral, written, visual).
- Develop an understanding of ethical behavior and decision-making in the workplace.
- Incorporate knowledge of a specific area of professional emphasis or activity into professional performance practice.
What Careers are Possible with a Bachelor’s in Professional Performance?
Graduates of the BAS in professional performance are well prepared for careers connected to influencer marketing, including:
- Social Media Manager
- Influencer Marketing Specialist
- Content Creator/Producer
- Public Relations Specialist
- Digital Marketing Strategist
According to data from Lightcast, professionals in these fields experience strong demand and competitive earning potential.
Tuition and Financial Aid
KU is committed to making higher education accessible and affordable. The tuition rates for the BAS in Professional Performance are competitive, and various financial aid options, including scholarships, grants, and loans, are available. To explore financial aid opportunities and learn about the application process, visit the KU Financial Aid & Scholarships website.Admission Requirements
All students interested in the professional performance program must meet the standard University of Kansas admission requirements for incoming freshman and transfer students.
For detailed admission requirements, visit KU Admissions.
Student Life and Learning Experiences
The BAS in Professional Performance emphasizes hands-on learning. KU offers students opportunities to work on live projects, internships, and research initiatives that allow them to apply their classroom knowledge in real-world settings. Partnerships with industry leaders ensure that students gain valuable insights and skills, preparing them for careers in digital media, marketing, and beyond.
KU provides a vibrant campus life for students in the Professional Performance program. Opportunities to engage in extracurricular activities, student organizations, and workshops are available, many of which focus on digital marketing, content creation, and public relations. These activities help students build a network and apply their knowledge in diverse settings while developing important professional skills.
Bachelor of Applied Science in Professional Performance Sample Courses
This curriculum supports students pursuing a content creation degree and related professional pathways. Below are some of the courses students may encounter throughout the program:
- Professional Performance Ethics
- Branding, Marketing, and PR in Professional Performance
- Monetization Methods & Revenue Streams
- Developing Engaged Audiences & Communities
Course offerings are designed to support students pursuing content creation degree pathways and performance-based communication roles. For a full list of required courses and degree requirements, please refer to the KU Professional Performance BAS catalog page.
Bachelor’s in Professional Performance Frequently Asked Questions
When should I apply?
Applications are open and accepted on a rolling basis.
How long will it take to complete the degree?
Students typically complete this degree in four years.