Program Overview
The Bachelor of Science in Sport Management at the University of Kansas prepares students for dynamic careers in the sports industry. This sport management degree combines coursework in business, marketing, finance, and law with specialized classes focused on the structure and governance of sport organizations, providing students with a comprehensive understanding of the field. Whether you aspire to work in professional sports, collegiate athletics, community recreation, or global sport enterprises, KU’s program equips you with the knowledge and experience needed to succeed in a rapidly evolving marketplace.
Students pursuing a sport management degree gain hands-on experience through structured internships, applied projects, and networking opportunities with industry professionals. The curriculum emphasizes core content areas such as sport facility and event management, sport marketing strategy, sport finance, leadership, ethics, and policy. In addition to classroom learning, students complete experiential components that allow them to apply theory in real-world sport settings.
A hallmark of this degree in sport management is its integration of theory, research, and practice. Students examine the social, cultural, legal, and economic impact of sport while also developing professional competencies in communication, analytics, and strategic planning. Coursework is intentionally sequenced to build from foundational knowledge to advanced application, ensuring graduates are prepared to lead in sport organizations of all sizes.
Internships are a required component of the program and provide direct exposure to sport organizations, athletic departments, recreation programs, and sport-related businesses. These experiences strengthen résumés and build professional networks that often lead directly to employment. By earning a sport management degree, students graduate with both academic preparation and meaningful field experience that distinguishes them in a competitive employment landscape.
Learn more about KU
Undergraduate
For more information about the program, visit the program page below.
Bachelor of Sport ManagementSchool of Education and Human Sciences
The Bachelor’s in Sport Management is part of the KU School of Education and Human Sciences, preparing educators and human science professionals of the future.Bachelor’s in Sport Management Learning Outcomes
Graduates of the sport management degree program will be able to:
- Explain the structure, governance, and functions of sport organizations at local, national, and international levels.
- Apply marketing, financial, and managerial principles to sport-related contexts.
- Analyze legal, ethical, and policy issues affecting sport organizations.
- Demonstrate effective written and oral communication skills tailored to sport industry audiences.
- Integrate theory with practice through supervised internship and applied learning experiences.
- Utilize critical thinking and problem-solving skills to address contemporary issues in sport.
What Careers are Possible with a Bachelor’s in Sport Management
A sport management degree prepares students for a wide range of roles across the sport industry. Graduates pursue careers in professional sport, collegiate athletics, amateur and youth sport, recreation services, and sport-related corporate settings. Common positions include:
- Sports Marketing Coordinator
- Athletic Director or Athletic Administration Professional
- Event Manager
- Facility Operations Manager
- Sponsorship or Corporate Partnerships Manager
- Sports Analyst or Business Operations Specialist
Data from Lightcast indicate continued demand for professionals in areas such as event management, sport marketing, and business operations. Graduates entering sport management jobs often work in fast-paced environments that require strong leadership, communication, and organizational skills.
Compensation varies by role, experience, and geographic region, but many graduates see competitive sport management salary outcomes as they advance into supervisory and executive positions. With experience, graduates may move into senior leadership roles within athletic departments, professional sport franchises, or sport marketing agencies.
Tuition and Financial Aid
KU offers competitive tuition rates and a variety of financial aid options to support students pursuing a major in sport management. Scholarships, grants, and work-study opportunities are available to help manage costs.
For more information, visit KU Financial Aid.
Admission Requirements
Admission to the sport management degree program at KU requires meeting general university freshman and transfer admission standards. Additionally:
Transfers
- Have a 2.75 KU + Transfer Cumulative GPA
For detailed admission requirements, visit KU Admissions.
Student Life and Learning Experience
Students pursuing a sport management degree are encouraged to engage beyond the classroom. Participation in student organizations such as the Sport Management Club provides opportunities for networking, guest speakers, professional development workshops, and travel to conferences.
Students also gain valuable experience through event operations, community sport programming, and internship placements. Being part of a vibrant campus community with competitive athletics and recreational programs enhances the learning experience and provides additional exposure to the sport industry.
These experiences complement classroom learning and help students clarify career interests while building professional connections that lead to sport management jobs after graduation.
Bachelor’s in Sport Management Sample Courses
Students in the sport management degree program complete coursework such as:
- Introduction to Sport Management
- Sport Ethics
- Sport Law
- Sport Facilities and Event Management
- Sport Marketing
For a full list of required courses, visit the KU Catalog.
Bachelor’s in Sport Management Frequently Asked Questions
When should I apply?
Applications are open and accepted on a rolling basis.
How long will it take to complete the degree?
Students typically complete this degree in four years.