Program Overview
A visual communication design degree prepares students to translate ideas into compelling visual messages that inform, persuade, and inspire. Rooted in both conceptual thinking and hands-on practice, this program emphasizes how design functions across digital, print, and emerging media environments. Students develop the ability to communicate clearly through typography, imagery, layout, and interactive experiences—skills that are essential in today’s fast-moving communication landscape.
Throughout this visual communication design degree, students engage in a studio-based curriculum that balances theory with application. Early coursework introduces foundational design principles, including composition, color theory, and visual hierarchy. As students progress, they explore advanced topics in branding, publication design, user experience, motion, and systems thinking. This layered approach ensures that graduates of the visual communication design degree are not only technically proficient but also strategic thinkers who understand audience needs and communication goals.
A strong emphasis is placed on design as a problem-solving discipline. Students in this visual communication design degree learn to approach projects with curiosity, research, and iteration. They are challenged to analyze complex communication challenges and develop solutions that are both visually engaging and functionally effective. This process often includes collaboration, critique, and refinement—key components of professional design practice.
The program also recognizes the evolving nature of design and visual communications, integrating current tools, technologies, and industry practices into the curriculum. Students gain experience with industry-standard software and workflows while exploring how design intersects with culture, ethics, and emerging technologies. This forward-looking perspective ensures that graduates of the visual communication design degree are prepared to adapt in a dynamic field.
As part of the visual communication design degree, students build a professional portfolio that showcases their creative development and technical expertise. This portfolio becomes a critical asset when pursuing internships, freelance opportunities, or full-time roles. Faculty mentorship and peer collaboration play an important role in helping students refine their work and articulate their design process.
Learn more about KU
Undergraduate
For more information about the program, visit the program page below.
Visual Communication Design, BFASchool of Architecture and Design
The Bachelor’s in Visual Communication Design is part of the KU School of Architecture and Design, where students are driven to meet challenges through relentless creativity and solutions-based design.Bachelor’s in Visual Communication Design Learning Outcomes
Graduates of the visual communication design degree will be able to:
- Apply principles of visual communication design to create effective, audience-centered solutions across multiple media
- Demonstrate proficiency in typography, image-making, layout, and composition within design and visual communications contexts
- Conduct research and analysis to inform design decisions and solve complex communication problems
- Develop and articulate a clear design process, from concept through execution and refinement
- Utilize industry-standard tools and technologies relevant to contemporary visual communication major practices
- Collaborate effectively in team environments while contributing original creative ideas
- Critically evaluate their own work and the work of others using established design criteria
- Produce a professional portfolio that reflects a range of skills within the visual communication design degree
What Careers are Possible with a Bachelor’s in Visual Communication Design?
A visual communication design degree opens the door to a wide range of creative and strategic careers. Graduates are prepared to work in industries that rely on effective communication through design, including marketing, media, technology, and publishing. Common career paths include:
- Graphic designer
- Art director
- Brand designer
- UX/UI designer
- Motion graphics designer
- Publication designer
- Digital content designer
- Creative strategist
According to Lightcast, roles connected to visual communication design continue to evolve as organizations prioritize digital presence and user experience. With a strong foundation in design and visual communications, graduates are positioned to adapt to new tools and trends while contributing meaningful creative solutions.
Tuition and Financial Aid
Students pursuing a visual communication design degree have access to a variety of financial support options, including scholarships, grants, and student employment opportunities. Tuition rates vary based on residency status and enrollment level, and students are encouraged to explore all available resources when planning for their education.
Financial aid advisors can help students identify funding opportunities and navigate the application process. Investing in a visual communication major not only supports creative development but also provides long-term value through career readiness and professional growth. For more information, visit KU Financial Aid.
Admission Requirements
Admission to the visual communication design degree program at KU requires meeting general university freshman and transfer admission standards.
Applicants to Animation, Illustration, Industrial Design, Interaction Design, or Visual Communication Design who do not meet guaranteed criteria must submit a portfolio. Portfolios should be submitted in PDF format via email to arcd@ku.edu.
For detailed admission criteria and audition requirements, visit the School of Architecture & Design.
Student Life and Learning Experience
Students in the design degree program engage in a vibrant creative community that supports learning beyond the classroom. Opportunities include:
- Student-led design organizations and professional networking events
- Guest lectures and workshops led by practicing designers
- Portfolio reviews and critiques with faculty and visiting professionals
- Exhibitions and showcases highlighting student work
Bachelor’s in Visual Communication Design Sample Courses
Coursework in the visual communication design degree may include:
- Introduction to Visual Communication Design
- Typography
- Visual Communication Studio
- Motion Design
- Experiential Design
For a full list of degree requirements, visit the KU Catalog.
Bachelor’s in Visual Communication Design Frequently Asked Questions
When should I apply?
Applications are open and accepted on a rolling basis.
How long will it take to complete the degree?
Students typically complete this degree in four years.